Three times the growth in seven days.

JMT Sanitation is an independent, family-owned waste removal company out of Harbor Springs. Residential totes, business pickup, Pink Bags, bulk pickups, and a Friday route through Charlevoix, Boyne City, and Boyne Falls. Good service and a good name across Emmet County.

The first question every new customer asks is the same one: do you pick up at my address? The website needed to answer it on the spot and turn a yes into a signed-up customer, without a phone call and without anyone at JMT chasing the lead.

A fully custom site on Next.js, hosted and supported by us.

• Address lookup. A visitor types their address, the site confirms they are on a route, and the sign-up form is right there on the result. Name, phone, email, done.
• Pink Bag sign-up and a contact form, all feeding one inquiry pipeline.
• Every inquiry lands in JMT's inbox with the full details, and the customer gets a confirmation that repeats back exactly what they asked for.
• An admin the JMT team runs themselves. Pricing, FAQ answers, the announcement banner, holiday schedule changes, and office hours, with no developer needed.
• Google Business account set up alongside the site so hours, phone, and reviews match everywhere people look.
• Spam filtering and a support ticket system, added as the volume grew.

The inquiries started the week the site went live. Three times the growth in the first seven days. New customers went from about twenty a week to sixty a week, and stayed there for a month and a half. Residential homes on the route went from under 600 to 900 in a single month. The overall client list grew by more than 30 percent.

Every one of those sign-ups came through the site's inquiry funnel.

Sixty sign-ups a week is a different operation than twenty. The next phase is automations and a CRM, built together: inquiries routed, followed up, and tracked in one place so the growth stays easy to run.

We host the site and handle the updates. JMT's team stays focused on pickup days.